Where is the concept, there exists the catalysts who can transform the same into coin jingling. So comes the era of Digital Marketing Agency. The marketing in this niche group has two exclusive terminologies, Push and Pull. When a person tries to find out a solution the most viable medium is the net. He will visit the blog sites videos etc to muster the idea and to take the decision. Since internet is the source of plethora of information so it happens to be extremely inconvenient to get the products or services the person has asked for. So here evolves out the concept of Search Engine Optimization, the revolution that has literally catapulted the system into a bigger field involving so many aspiring techno geeks to start a new era. The concept is called as Push. Pull is the reverse, including mass mailing, SMS, MMS feeds to millions of cell phones as well as conventional advertising. All these put the agencies on a tizzy as the profit or loss of a company oscillates with their masterstrokes. The system, like all other niche organizations, takes the market in a holistic manner where a small group of prospects can be generated. The all other suspects may or may not buy their idea. So here lies some unwanted loss of money which one has to accept through the process.